The FCA has introduced a package of measures to help consumers navigate the market for sustainable investment products including:
• An anti-greenwashing rule for all FCA-authorised firms to reinforce that sustainability-related claims must be fair, clear and not misleading.
• Naming and marketing rules for investment products, to ensure the use of sustainability-related terms is accurate.
• Four labels to help consumers navigate the investment product landscape and enhance consumer trust.
• Consumer-facing information to provide consumers with better, more accessible information to help them understand the key sustainability features of a product.
• Detailed information targeted at institutional investors and consumers seeking more information in pre-contractual, ongoing product-level, and entity-level disclosures.
• Requirements for distributors to ensure that product-level information (including the labels) is made available to consumers.
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