We’re delighted to confirm our plans to combine the digital technology expertise of Embark with the experience and heritage of the Scottish Widows brand, as we continue to develop our platform proposition for you and your clients.
Here you will find some more detail, along with answers to practical questions you may have about the rebrand:
At the beginning of 2022, Embark was acquired by Lloyds Banking Group, who saw the potential to invest in our market-leading platform technology.
The Group already owns a number of well-known financial brands, including Scottish Widows, which has been established for over 200 years.
Scottish Widows is a strong and visible brand for advisers and clients. By using this brand, we are simplifying our offering for advisers and their clients.
The platform has now rebranded to Scottish Widows Platform.
If you currently have clients on Advance by Embark, we’ll confirm the timing of their move to the Scottish Widows Platform well in advance.
It’s a change of the trading name and branding only; the platform provider (EISL) will not be changing.
The platform URL has changed to: scottishwidows-platform.com
Your current Platform username and password will be unchanged.
Please see our Frequently Asked Questions (FAQs) for Embark Platform, Advance, and Scottish Widows, get in touch with our service centres or your usual Embark / Scottish Widows contact.