I would say collaboration, connectedness and commitment
- First, collaboration is key. We never forget we are here to help advisers provide a great experience to their clients. While the tech stack is important, what occasionally gets overlooked is the role of people. The value of the collaboration between the people who use platforms and those who run them is what determines real, long-term success. Our adviser support starts with onboarding and platform training and includes access to local account managers; fund research experts; platform specialists; and an in-house service team.
- Connectedness is the second point I would emphasise. Advisers want a platform that connects seamlessly into their existing backoffice systems and avoids the need to rekey data between one system and another. Our platform is built from the ground up to be a connected platform that benefits from high levels of direct integration and straight-through processing.
- Commitment is the last point I would emphasise. There is a lot of M&A in the platform market, so much so that advisers may not be certain who will end up owning a platform on which they do business. Advisers can have confidence our platform is at its ‘final destination’ within the Lloyds Banking Group and benefits greatly from their investing resources, commitment to the market and stated mission to ‘help Britain prosper’. All of that gives us an enviable ability to innovate on a scale that few competitors can match.